HeyGen
Create AI avatar videos and translate your existing videos into 40+ languages.
Quick Specs
| Developer | HeyGen |
| Headquarters | Los Angeles, CA |
| Category | Video |
| Pricing | Freemium |
| Free Tier | 1 free video (no watermark) |
| Auth Method | Email or Google |
| API Available | ✅ Yes |
| Format | MP4, up to 4K |
| China Access | ⚠️ Partial access |
| Last checked | July 2026 |
What Is HeyGen?
HeyGen is an AI video platform specializing in two use cases: creating talking-head avatar videos without filming, and translating existing videos into other languages with AI voice cloning and lip-sync. Both capabilities have become core workflows for content creators and businesses targeting multilingual audiences.
The avatar creation feature lets you generate a video of a realistic AI presenter reading a script — useful for explainer videos, product demos, and training content without the cost of filming. Custom avatars (trained on 2 minutes of your own footage) are available on Creator plans and above.
The translation feature is HeyGen's most impactful product for global content creators: upload an English video and HeyGen transcribes it, translates the script, clones your voice in the target language, and applies AI lip-sync. The result is a video that appears to show you speaking Spanish, Mandarin, or French — without you speaking those languages.
Key Features
HeyGen Pricing (2026)
Free
Free- ✓ 1 video credit
- ✓ Up to 5 min
- ✓ No watermark (trial)
Best for: Testing the platform
Creator
$29/mo- ✓ 15 video credits/mo
- ✓ Custom avatar
- ✓ Translation feature
- ✓ 4K output
Best for: Individual content creators
Business
$89/mo- ✓ 30 credits/mo
- ✓ Multiple avatars
- ✓ Priority support
- ✓ API access
Best for: Teams and agencies
HeyGen: Pros & Cons
+ Pros
- ✓Best multilingual video translation on the market
- ✓Realistic AI avatars
- ✓Voice cloning with lip-sync
- ✓Supports 40+ languages
- ✓API available
− Cons
- ✗Expensive for high video volume
- ✗Credit system limits production scale
- ✗Avatar quality varies by plan
- ✗Partial access in China
Best Use Cases for HeyGen
Multilingual content
Translate YouTube videos into Spanish, Mandarin, Hindi, and 37 more languages with your own voice and lip-sync.
Product explainers
Create professional explainer videos with AI presenters without hiring actors or renting studios.
Training and onboarding
Build employee training videos at scale — update the script and regenerate without re-filming.
How to Get Started with HeyGen
- 1
Create a free account at heygen.com
- 2
Click 'Create Video' and choose Avatar Video
- 3
Select a stock avatar or upload your own footage
- 4
Paste your script into the text field
- 5
Select voice, language, and click Generate
⚠️ Partial access: HeyGen in China
HeyGen is partially accessible in China — some features or regions may be restricted. A VPN improves reliability.
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